Our Story
Passion for Wine, Love for Napa
Our Passion for Napa
At Vines of Napa, we believe that exceptional wine experiences shouldn’t come with a premium price tag. Our mission is to open the doors to Napa Valley’s top-tier wineries, making them more accessible through the unbeatable value of our VINE PASS program.
Each of our partner wineries is handpicked for their outstanding wines, stunning locations, and warm hospitality. Unlike one-size-fits-all tours, or impersonal discount deals, the VINE PASS is crafted by a local expert to offer flexibility, curated recommendations, and genuine Napa Valley experiences
BEYOND THE GLASS
Jeff’s love affair with Northern California began during a short visit with his wife in 2017—an experience so impactful, it ultimately inspired their move west. Originally from Rochester, New York, Jeff’s passion for wine took root while building a business that partnered with wineries across the Finger Lakes and Niagara regions.
In 2021, he made Napa his home, where he deepened his knowledge by becoming a Certified Sommelier through the Court of Master Sommeliers. He went on to serve as a Wine Ambassador at several of Napa’s premier wineries, dedicating himself to educating guests and broadening their appreciation for wine.
With the VINE PASS, Jeff combines his insider expertise and personal passion to help visitors uncover the very best that Napa Valley has to offer.
"Napa Valley offers so much more than what most tourists experience. I wanted to create a way for visitors to access the region's hidden gems and iconic estates alike, all while receiving VIP treatment and exclusive discounts." — Jeff Arnold, Founder
Move It Forward
In 2020 Jeff was diagnosed with a very rare and incurable Lymphoma. Since that moment he has dedicated his life to clean living, health, family and happiness!
With thanks and admiration for the amazing care Jeff has received from his UCSF Oncology team, we are excited to donate $15 from each VINE PASS purchased to support the UCSF Helen Diller Comprehensive Cancer Care Center.
Help support cutting-edge cancer research and patient care. This donation helps fund innovative treatments, clinical trials, and vital resources for those battling cancer. Let’s “Move it Forward” and help end cancer as we know it!