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Frequently Asked Questions

Everything You Need to Know About the VINE PASS
  • What is the VINE PASS?
    The VINE PASS is a premium discount pass that gives you access to exclusive savings and experiences at handpicked Napa Valley wineries. Each partner winery offers special discount offers on wine tasting experiences, complimentary upgrades, discounts on bottle purchases, and more. Each winery's offer varies; please consult the website for the most up-to-date discount offers.
  • How long is my VINE PASS valid?
    Your 2025 VINE PASS is valid from purchase through December 31, 2025. Your pass will be stamped at each destination for a one-time usage per winery.
  • How much does the VINE PASS cost?
    The 2025 VINE PASS is $85 per pass, with $15 per pass donated to the UCSF Cancer Center. We recommend one pass per guest.
  • Can I share my VINE PASS with others?
    No, each VINE PASS is personalized and non-transferable. ID verification may be required at participating wineries. We recommend one pass per person, so you can fully take advantage of the wine tasting discounts!
  • How quickly will I receive my physical VINE PASS?
    Your physical VINE PASS will be mailed to you within 3 business days from purchase. If you need it sooner, please contact us about expedited options. We mail orders via USPS with tracking confirmation.
  • What is included in my VINE PASS membership?
    Your VINE PASS membership includes: A physical VINE PASS for use at partner wineries Access to the member portal with detailed winery information Exclusive member-only discount offers at each destination Detailed winery guide giving you insider information A la carte services: shipping, reservations, concierge, and trip planning services
  • How do I use my VINE PASS at wineries?
    Simply present your physical Vine Pass at each participating winery to receive the exclusive discount offer. Each winery will stamp your pass to mark your visit to them. PLEASE NOTE: You must present the physical pass, showing your receipt; photocopy are not ACCEPTED
  • Do I need to make reservations at wineries?
    YES! We recommend making reservations 2-4 weeks prior to your trip. Tasting experiences on the weekend or at peak visitation periods will book up quickly ahead of time. Don't worry, we can take care of reservations for you! Our premium reservation assistance takes the stress and guesswork off your plate, so sit back and enjoy! You have INSIDER access with us.
  • Is there a limit to how many times I can visit each winery?
    Yes. Once stamped, your VINE PASS allows you to visit every winery destination one time per destination.
  • Can I use my VINE PASS for large groups?
    VINE PASS is only valid for groups of four or fewer. Please note that each person in your group must have their VINE PASS to receive discount offers. VINE PASS is NOT VALID for groups of 5 or more, sorry, splitting of groups is NOT ALLOWED.
  • Lost or Misplaced VINES PASS?
    Sorry, any lost, misplaced, or such VINE PASS IS NOT replaceable. We regret any inconvenience this may cause.
  • How do I access my member account?
    You'll receive your member ID and login credentials via email within 24 hours of purchase. Simply visit our website and click on the "Member Login" button to access your account.
  • Can I download the pass to my phone instead of carrying the physical card?
    The physical VINE PASS is required to receive benefits at partner wineries. Each destination will stamp your VINE PASS while visiting, making it a nice keepsake from your Napa trip. Sorry, no replacements for lost or stolen VINE PASS.
  • What à la carte services are available to members?
    VINE PASS members have access to premium services: Custom concierge itinerary planning Restaurant and winery reservations Transportation arrangements Wine shipping coordination Special occasion arrangements Premium services listed above can be purchased once you are a VINE PASS member
  • Tell me more about your Wine Shipping Assistance?
    As part of our à la carte premium services, we offer convenient door-to-door wine shipping assistance, so you don’t have to worry about paying separate shipping fees at every winery you visit. Simply leave your wine at your hotel, and we’ll take care of the rest—picking it up and arranging secure shipment straight to your home. When you become a VINE PASS member, you’ll gain access to a curated menu of Premium Member Perks designed to elevate your Napa wine experience, including this personalized shipping service.
  • Tell me more about your Reservation Assistance?
    Skip the hassle of calling around—our à la carte premium services include personalized winery reservation assistance, so you can focus on enjoying your trip, not planning it. Sit back and relax while we leverage our local connections to secure your ideal tasting times and dates at Napa’s top wineries. As a VINE PASS member, you'll unlock access to an exclusive menu of Premium Member Perks, including this tailored reservation service designed to make your wine country experience effortless and unforgettable. Please note: We can not always secure or accommodate your preferred reservation times, especially during high-demand times
  • Tell me more about concierge / trip planning assistance?
    Planning a trip to Napa can feel overwhelming—so many wineries, tasting fees, reservations, and logistics to sort through. Wondering where to go, what to do, or how to make the most of your time? That’s where we come in. Let VINE PASS be your local insider. We’ll take care of the details—from crafting your daily itinerary to booking tastings, accommodations, and more—so you can simply enjoy the experience. Whether you want full-service planning or just a little guidance, we tailor everything to your preferences. As a VINE PASS member, you’ll gain access to an exclusive menu of Premium Member Perks, including our personalized trip planning concierge service, designed to make your wine country escape seamless and stress-free.
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